OOH Advertising
Out-of-home (OOH) advertising refers to any advertising media found outside of the home. Common locations for out-of-home advertising include high traffic areas like shopping centres, busy streets, airports, train stations, stadiums and cinemas. Traditionally, out-of-home advertising has included visual static signage such as posters, billboards and ads on street furniture. However, there has been a huge rise in movement from static to digital billboards which allows more dynamic and innovative advertising.
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